So you have an online business and you are thinking of engaging a professional digital agency, or you have a website that is supposed to help your small business get more customers, but nothing seems to be happening. What can you do to get the traffic that is going to convert into customers? In some cases Google adwords can mean great success. Adwords, or pay per click (ppc) ads as they are sometimes called are basically paid ads that are placed on the search engine results pages (SERPS).
Where to find adwords samples
You will no doubt see them if you surf on the Internet because Google places an ‘ad’ sign right next to the heading text. This alerts surfers to the fact that if they click on the link it will take them to a page that sells something. Not all websites are commercial ones or try to get people to purchase goods or sign up. Many are, but not all have Google ads to lead you to them.
The question of whether you should do adwords can be better answered by a digital agency that knows a lot about them. They may not be right for every business model – and unless you have an advertising budget they may not be right for you. It is really important to get these ads right, or you can end up spending a lot of money for little or no results.
Adwords are fun to do
That said, you may also consider it worthwhile doing just for the fun of it. After all, you can always pause the ad whenever you like and leave it paused forever. You can set the daily budget to around a minimum of $5, which is not too much to lose for a week of ads that don’t work. And you never know, they may work really well.
The learning curve
If you decide to go ahead, there will be a learning curve, but it is not all that steep, if you’ve even done anything remotely Internet-ish, such as set up a website or your own Facebook page. You could be the kind of person that loves to learn new skills and has plenty of time to sit there and work it all out. In fact, Google has some pretty good instruction manuals to help you.
Where will it go?
One thing you will need to have up and running before you start with Google adwords is a landing page, as you will need to have a URL for the ad. Don’t use your home page for the link because it won’t have the same keywords or offer on it as the ad and this will cause confusion. People want the link to go straight to your sale page.